As of December 31, 2011, Huawei's global terminal sales revenue exceeded US $6.7 billion, a year-on-year increase of 50%. The delivery volume exceeded 150 million units, with a year-on-year growth of 30%. Among them, smart phones achieved a rapid growth year-on-year, with a delivery volume of more than 20 million units, exceeding the annual target.
In the process of promoting Huawei terminals to the "business to user (B2P)" market, Huawei has built a full range of high, medium and low-end mobile phones, enriched the product line layout, defined the target communication group of "dynamic community", and enhanced its brand influence on users through the brand characteristics of "friendly and pleasant, trustworthy, energetic and willing to innovate"; on the basis of deepening the channel of operators, Huawei has made great achievements, Try various channel forms such as socialization and e-commerce.
In 2011, Huawei's terminals made frequent attacks in overseas markets. Ideos X5 appeared in the US consumer electronics show in January, and Ideos X3 and mobile wifi series appeared in Barcelona world mobile communication conference in February. In April, the concept mobile phone "folding leaf" caught a glimpse at the international furniture exhibition in Milan, Italy. In September, the German Ideos X3 sold nearly 40000 units in two hours. In the third quarter, the customized children's machine was successfully launched in Japan.
In the Chinese market, in early 2011, Huawei's terminal smart phones won the favor of many Chinese consumers from c8500, which sold millions in a hundred days, to c8650, which sold millions in 60 days, and then to t8300 and mobile wifi. With the advent of vision, glory and mediapad, a new chapter has been opened.
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